By P. Donzé
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This booklet bargains a close and entire research of the method which enabled the Swatch crew to set up itself at the global industry. particularly, it tackles the problems of creation restructuring, with the hole of subsidiaries in Asia, and the implementation of a brand new business plan, characterised by means of the circulate in the direction of luxurious.
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A Business History of the Swatch Group: The Rebirth of Swiss Watchmaking and the Globalization of the Luxury Industry by P. Donzé